AI that models your media mix,
not just your content calendar
10 Knowledge Workers engineered for performance marketing and brand strategy — from AARRR funnel analysis to media-mix modeling and incrementality testing. They understand ROAS, NRR decomposition, and Kapferer's Prism because that's how they were built to measure and optimize.
What These Agents
Actually Do
Brand Strategy & Architecture
Brand identity analysis using Kapferer's Prism and Aaker's Model. Brand equity measurement through Keller's pyramid from salience to resonance. Architecture evaluation across branded house, house of brands, and endorsed models with competitive positioning.
Content Analysis & Performance
Content Pareto analysis to identify the 20% driving 80% of results. Multi-touch attribution across five models. Content gap analysis against buyer journey stages with topic cluster mapping. SEO audit with keyword gaps and SERP opportunity mapping.
Growth Intelligence & Metrics
AARRR Pirate Metrics framework: Acquisition \u2192 Activation \u2192 Retention \u2192 Referral \u2192 Revenue. Cohort analysis with retention curves, churn prediction, and reactivation opportunity identification. LTV:CAC ratio analysis with payback period calculation and segment-level unit economics. NRR (Net Revenue Retention) decomposition into expansion, contraction, and churn components. Viral coefficient and network effects quantification. Growth accounting: new ARR + expansion ARR \u2212 contraction ARR \u2212 churned ARR = net new ARR.
Campaign Planning & Optimization
SMART objectives with measurable KPIs at each funnel stage. Channel mix optimization across paid, organic, and owned with budget allocation based on diminishing returns curves. A/B and multivariate testing at 95% statistical confidence.
Media Spend & ROI Analysis
Media-mix modeling for channel contribution analysis. ROAS at campaign, channel, and creative levels with incrementality testing to isolate true impact. Saturation curve modeling and budget reallocation based on marginal ROAS optimization.
How the Marketing Agents
Are Built Differently
Performance-Tuned
Retrieval
The marketing RAG profile runs at the lowest similarity threshold of any vertical (0.72) with the highest max expansions (4) — deliberately casting a wider net because marketing insights are scattered across campaign reports, analytics exports, creative briefs, and performance dashboards. Recency weighting at 0.25 is critical: last quarter's campaign data matters exponentially more than last year's. The system understands that “CPC” means cost per click, that “impression” means an ad view not a subjective opinion, and that “conversion” means a tracked action not a general improvement.
Marketing Frameworks
as Measurement Systems
The marketing taxonomy encodes IAB Content Taxonomy, TOFU/MOFU/BOFU funnel stages, Account-Based Marketing (ABM) tiers, and programmatic RTB (real-time bidding) concepts. These aren't labels — they're the classification systems the agents use to segment content, categorize campaign types, and structure attribution analysis. Measurement frameworks include Kapferer's Prism, AARRR, NRR decomposition, media-mix modeling methodology, and multi-touch attribution models. The agents don't just name these frameworks — they apply them to your data.
Guardrails Built
for Marketing
All PII is anonymized in analysis outputs — individual user data is never exposed in aggregate reports. Blocked language patterns include “guaranteed results,” “guaranteed ROI,” and unsubstantiated superlatives. FTC disclosure requirements, CAN-SPAM compliance, and GDPR consent requirements are enforced across all outputs. Competitive data is classified as confidential and cannot leak across client workspaces. If data confidence is below threshold, the agent flags sample size limitations explicitly rather than presenting directionally suggestive data as conclusive.
Your Marketing Team
10 Specialized Knowledge Workers
Cy Brand Strategy & Research Agent
Brand identity, equity measurement, and architecture. Kapferer's Prism · Aaker's Model · Keller's CBBE pyramid · Brand architecture evaluation · Perceptual mapping · White-space identification.
AI Knowledge Worker
Cy Content Analysis & Drafting Agent
Content audit, performance analysis, and optimization. Content Pareto (20/80) · Multi-touch attribution (first/last/linear/time-decay/position) · Content gap analysis · SEO audit · Decay curve analysis.
AI Knowledge Worker
Cy Growth Intelligence & Ops Agent
Growth metrics, cohort analysis, and unit economics. AARRR Pirate Metrics · Cohort retention curves · LTV:CAC with payback period · NRR decomposition · Viral coefficient · Growth accounting.
AI Knowledge Worker
Cy Positioning Analysis & Docs Agent
Competitive positioning and market perception. Perceptual mapping · White-space analysis · Positioning statements · Messaging hierarchy · Competitive differentiation frameworks.
AI Knowledge Worker
Cy Performance Insights & Reporting Agent
Marketing performance tracking and executive reporting. Cross-channel dashboards · KPI tracking · Trend analysis · Executive summaries · Attribution model comparison.
AI Knowledge Worker
Cy Trend Intelligence & Monitoring Agent
Market and consumer trend identification. Trend detection · Social listening analysis · Emerging platform evaluation · Cultural signals · Industry shift tracking.
AI Knowledge Worker
Cy Segmentation Research & Output Agent
Audience segmentation and persona development. Behavioral segmentation · Persona creation · TAM/SAM/SOM · ABM tier assignment · Targeting parameter definition.
AI Knowledge Worker
Cy Campaign Planning & Optimization Agent
Campaign strategy, testing, and optimization. SMART objectives · Channel mix optimization · A/B testing (95% confidence, min sample size) · Performance forecasting · Scenario modeling.
AI Knowledge Worker
Cy Media Spend & ROI Analysis Agent
Media-mix modeling, ROAS, and budget optimization. MMM · ROAS by campaign/channel/creative · Incrementality testing · Saturation curves · Marginal ROAS optimization · CAC trending.
AI Knowledge Worker
Cy Customer Journey & Conversion Insights Agent
Funnel analysis, CRO, and journey mapping. TOFU/MOFU/BOFU analysis · Conversion optimization · Drop-off identification · Journey mapping · Micro-conversion tracking.
AI Knowledge Worker
Specialized for Marketing
Turn data into growth. Your AI marketing team optimizes campaigns, tracks performance, and identifies opportunities—so every dollar works harder.
Marketing intelligence
that measures what matters
From media-mix modeling to NRR decomposition, Cyrenza's marketing agents analyze performance the way a growth team with a data science budget does — with the attribution models, incrementality testing, and statistical rigor your CMO expects.
Optimizing campaign performance metrics
Working now...